How Drug Manufacturers are Extorting Millions from Small Business Owners

They gave you $5,000, raised the price by $5,000, lost nothing in the process, but did gain a new harvest of loyal customers

By: Brian Munderloh - 2/22/2017

First off doctors do not give free samples of drugs that cure (free) you of disease; but only of those that they know they can recoup their profit. All drug dealers know offering free samples of this kind of product is good marketing. This article is also about some very clever marketing happening right in front of your eyes and you don’t know it; and by clever I really mean devious. 

Can we all admit that drug prices are out of control and that the pharmaceutical industry is playing the most massive shell game we have ever seen (the ball is in their right pocket). This article will at some point be one in a never ending series I am planning to write uncovering their underhanded tactics (I will not be able to keep up). 

In order to understand this tactic first we have to also admit the drug companies set their prices based on sheer and unfettered capitalism, meaning at the very most the buyer will pay. When you are selling salvation from pain and death you will find that price is rather high. 

But this almost unimaginable power to set prices created a whole new problem for the industry. So they had to ask themselves, “How can I charge the maximum price for both the rich man and the poor man, because since the cost to produce the product is so low, I will make money on both?” The answer was so simple everyone in the room raised their hand at the same time. “Make their employer pay! Make the government pay!” But it was the most evil one of them that came up with the way to convince these foils to pay. “Call in charity, tell them we will help them afford their medications.”

They have mathematician that figures this breakeven point of humanity. 

And now I will let you know the seemingly frugal word by which they have sold their plan to you; coupon. And short and sweet I will let you know how the employer gets had. Because the employer is desperately raising deductibles to avoid the cancerous growth of pharmaceutical costs, they are doing everything they can to educate employees on using lower cost and effective medications; the employer is trying to get employees to be healthy and thriving. The drug companies have a way around these relational and well meaning initiatives; “LET’S MAKE IT FREE, THAT WHICH COSTS THOUSANDS! LET’S GIVE THEM ALL COUPONS! The individual does not see any costs but the employer pays the full price. They gave you $5,000, raised the price by $5,000, lost nothing in the process, but did gain a new harvest of loyal customers!